‘My Dream in a Shoebox’ marks 16th year, celebrates support of partners

by Excel V. Dyquiangco / May 13, 2025

My Dream in a Shoebox (MDIAS), the annual advocacy campaign of award-winning strategic marketing agency TeamAsia, concluded its 16th year with #BiggerDreams, achieving significant support thanks to its dedicated partners.

Among this year’s key contributors were Eastern Telecommunications Philippines Inc., Genpact Philippines, Willis Towers Watson, Frankie’s New York Buffalo Wings, E-Guardian Philippines, Southbay BEC, Nora Terrado and the SAES Class of 1968 Section 1, and Zigzag Offshoring. 

Through these partnerships, MDIAS successfully provided students and schools with 5,970 dream kits containing essential supplies to the following communities: Baseco in Tondo, Manila; Sta. Ana Elementary School in Manila; Filinvest Alabang Elementary School, Muntinlupa; Haven For Women, Muntinlupa; Sucat Elementary School, Muntinlupa; Ascension of our Lord Parish in Sucat, Paranaque; Ricardo P. Cruz Sr. Elementary School, Taguig; National Orthopedic Hospital School for Crippled Children, Quezon City; and Payatas Orione Foundation in Quezon City.

The campaign also furnished its partner beneficiary Yellow Boat of Hope Foundation with an educational hub equipped with six computers, a year of internet service, a printer with materials, school supplies, hygiene essentials, and logistical support. MDIAS also assisted the non-profit organization’s 21 scholars in meeting their educational needs. 

These collaborations have directly and positively impacted various schools and communities, ensuring greater educational access and opportunity for learning.

“Partnerships are at the heart of meaningful change,” said TeamAsia President and CEO Bea Lim. “The unwavering support of our corporate sponsors and community allies enables My Dream In A Shoebox to uplift Filipino children through education, proving that together, we can turn bigger dreams into realities. We can make great things happen together.”

Since 2009, MDIAS has been providing educational assistance to less fortunate Filipino children. The campaign started with a modest collection of 200 shoeboxes containing school supplies—donated by TeamAsia’s industry partners and friends—to inspire children to go to school. Through the years, it has expanded to sponsoring students from various partner communities across the country and, to this date, has impacted as many as 400,000 lives.

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