Despite deferred IPO, Del Monte PH signs partnership with VN’s Vinamilk
by Elton Gagni / October 25, 2021
Pineapple and fruit juices, tomato sauce, and spaghetti sauce — these are products that have already become staples in Filipino homes thanks to Del Monte. Over the course of the pandemic, the brand has kept products available in many supermarkets and retail shops, making them easily accessible and readily available.
On the business front, Del Monte Philippines, Inc. (DMPI) was initially set to go public and be officially listed in the Philippine Stock Exchange back in August. With the goal of raising as much as Php 44 Billion, parent company Del Monte Pacific Ltd. opted to defer the public offer due to “volatile market conditions” but “remains committed” to listing DMPI. Since then, the company’s main focus shifted to product expansion and strengthening its digital presence via e-commerce.
True enough, Del Monte recently announced its partnership with one of Asia’s largest dairy companies, Vietnamese brand Vinamilk, which will see a new range of dairy products that bank on delicious nutrition.
Del Monte-Vinamilk Chairperson and Vinamilk CEO Mai Kieu Lien hopes to develop a “successful joint venture” in the Philippines for mutual benefits. “Vinamilk is confident that we can provide Filipino consumers, through this joint venture, with healthy dairy products, giving them more choice in nutritional products that meet international standards.”
Likewise Del Monte-Vinamilk President and DMPI COO Luis Alejandro described the joint venture as “a union of market leaders with a heritage and solid track record for success in their businesses.”
Alejandro shared that DMPI will leverage its extensive distribution presence across all channels in the country. “In addition, Del Monte is a brand well-loved and trusted by Filipinos because we always strive to gain a deep understanding of the Filipino consumers’ needs and wants. This ensures that our products not only have a competitive advantage, they will deliver solutions for our consumers’ most important and pressing concerns.”
In the context of the pandemic, Del Monte-Vinamilk also strives to promote better health and lifestyle among Filipino families while living under new normal conditions.” We recognize that the world has changed, and as such, we strive to provide products that will help address emerging concerns in this new world,” said Eileen Asuncion, Commercial Head for Del Monte-Vinamilk.
Dani Eleazar-Ocampo, Marketing Lead for the brand, emphasized how they aim to help moms provide their children delicious nutrition through their new product offerings. “While there is an increased need for immunity-boosting healthy food, every mom knows it’s not always easy to feed her family such, particularly if the kids are being picky about what they eat. We aim to help them with that as well.”
The Del Monte-Vinamilk selection of dairy drinks consist of the Del Monte-Vinamilk Fresh Milk, IQ Smart™ Flavored Milk, YoGurt Drink, and Tea Bliss™ Milk Tea.
The Del Monte-Vinamilk dairy products are now available in supermarkets and groceries nationwide, as well as in Del Monte flagship stores on Shopee and Lazada.
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