Thriving through 29 years with TeamAsia

by Elton Gagni / June 22, 2021

Not many companies are capable of withstanding challenges and maintaining relevance after many years in business. As such, 29 years is indeed no easy feat for TeamAsia as it looks back on almost three decades of hard work, passion, and being hopeful for the future.

As an award-winning Integrated Marketing Experience (IME) agency, TeamAsia leads the shift from one-way communication to a more experiential communication between brands and consumers, creating more meaningful connections despite the restrictions. Conquering obstacles and challenges, this women-led company shared key learnings from their decades of delivering Next Level Experiences to brands and businesses.

Don’t be frozen, go for it!

The agency was founded by Michael and Monette Hamlin in 1992. This was when they led and managed international events like the Asian Management Awards and the Far Eastern Economic Review in Hong Kong, Singapore, Malaysia, Thailand, and the Philippines.

Both Mike and Monette passed down their “go for it” to their daughter, Bea Lim, who is now the managing director of TeamAsia. “I think I need to attribute TeamAsia’s 29 years to just going for it — going for the scary, going for the firsts of its kind, and going for the nerve-wracking because we truly believe it was going to make a positive impact on our core, community, and country,” Bea said.

This quality of TeamAsia also paved the way for them to evolve and grow from an events management company to an integrated marketing experience agency. Because of their curiosity for new things and innovation, IT & Web director Jeff Enriquez shared that they “unknowingly expanded to different services like digital marketing, content marketing, branding and design, and video production.”

Talent, passion, and teamwork as the ultimate combo

The company is able to thrive through the passion and amazing talents of TeamAsians. “If you want to take something to the next level experience (NLE), you need people to make that happen,” said Bea. “People who are passionate, who are driven, who want to make a positive impact, people who are crazy about stories, and people who want to make a difference in the world. This is what TeamAsians have been since day 1.”

Their collaboration and teamwork as an agency encourages them to be fearless in sharing their ideas to reach their maximum potential. “For each and every person that we meet, that person has so much God-given talent and our objective is to draw that out and give their all to do NLE and while you do NLE together with the people with the same vision, the same desire, you do marvelous things,” shared Monette.

Be dynamic, embrace change, and innovate with tech

TeamAsia embraces change as landscapes constantly change because these shifts influence the demands of customers and highlight the value of adapting and innovating with the times.

“As experience experts, we always look at the developments in the industry, in our customers, and in their audiences and we adapt accordingly. We look into trends and create opportunities for brands to latch on to be able to connect with their audience,” said Monette.

Back in 2000, way before digital became big, TeamAsia was one of the first companies in the Philippines to have a website. It was also ahead of the curve when it came to doing SMS and email marketing, developing websites for international clients, and handling search engine optimization and social media marketing. As it continues to embrace technology, TeamAsia was one of the first companies to fully transition to working remotely during this pandemic.

Strategic ideas supported by data-driven decisions

The agency also believes that not all ideas are great. They may be cool, but TeamAsia takes a strategic approach to carefully assess a brand and its needs, that impact must always be considered in every output. This is how TeamAsia ensures its campaigns resonate with clients and other audiences.

Part of being strategic and bringing next level experiences is ensuring all of its initiatives are data-driven — placing research and credible information at the core of projects. TeamAsia’s campaigns are rooted in heavy insights to help them understand brands and consumers more and provide them with the most impactful plan of action.

It’s all about the experience

The company and its team of experts always see to it that their way of marketing gives everyone the experience they’ve never had before. As the pandemic magnified the need of consumers for more meaningful connections, TeamAsia’s sees the value of next level experiences even more.

“Your customers are always changing, it is not enough to read, write and hear something. You want to be part of it. You can only make them a part of it if you provide an avenue for them to experience it and enjoy it and that’s what we do here in TeamAsia,” said Bea.

People are hungry for experience and the game has changed. Communication is now more than words. Brands should have content and events that leave an impact, that drives action, and last in the hearts and minds of their audience.

“All the 29 years that we have been in existence, what we have offered is an experience that is unparalleled. It is an experience that makes people remember something by touching on all the senses of a human being. It is experiences that stand out and leave people with a lesson that they can ponder on when they go home. This is NLE.” said Monette.

Mastery does not happen overnight. It takes time and TeamAsia’s 29 years of experience has given them the extensive knowledge of understanding brands and consumer needs, making them one of your most trusted partners in the industry.

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Thriving through 29 years with TeamAsia

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