theAsianparent-MoEngage partnership helps mothers experience healthy pregnancies

To help expectant mothers experience healthy pregnancies and raise healthy families, parenting content and community tech platform theAsianparent partnered with insights-led customer engagement platform MoEngage. This is to help deliver information, expert opinion, and valuable products and services to 100 million parents in Southeast Asia across various communications channels including web, app, email, social media, and push notifications.

Young parents are provided access to the right tools through their web platform and mobile application, and in turn, reducing the number of stillbirths across the globe by 10%. Parents are also introduced to a supportive and non-judgmental community of peers and experts, for sound and relevant advice.

The Singapore-headquartered parenting community platform has also launched its VIParents KOL program to enable brands to engage directly with them while providing their community the opportunities to increase family income through workshops, brand activations, surveys, and content. 

“Mapping out and following the individual user journey is vital for us to deliver relevant information and tools to our community on theAsianparent,” said Nadine Yap, theAsianparent Chief Product Officer. “Our partnership with MoEngage allows us to not only achieve this, but the data we receive through the platform also allows us to better understand our users and answer their needs more effectively and efficiently.”

Saurabh Madan, MoEngage Vice President & General Manager of SEA and ANZ, added, “We’re delighted to be a part of theAsianparent’s amazing growth journey. With a local presence across Southeast Asia, MoEngage is able to support theAsianparent’s marketing initiatives across the region. We look forward to providing them with all the insights necessary to drive personalized communication, in turn aiding young parents and caretakers to nurture healthy and strong families around the globe.”

As the pandemic hit in 2020, the health and wellness of children became the top priority for parents. TheAsianparent helped young caretakers navigate through the sea of misinformation with its expert-reviewed content. With a 2.3x YoY (between 2020 to 2021) increase in the organic acquisition, 26% improvement in Active users, and 5% uplift in daily and monthly retention, parents across the world turned to theAsianparent for parenting advice.

From conception to childrearing, theAsianparent addresses the needs of parents through timely and relevant communication and cutting-edge infrastructure. By integrating all their channels through MoEngage, the platform even creates a better customer interaction tailored to fit every parents’ requirements.

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