The digital space — this is where we can find most of the world as the COVID-19 pandemic pushed us all to stay indoors. Venturing deeper in our newfound home, we’ve discovered many tech and tools that have kept us sane be it work or for our own personal entertainment.
According to AppAnnie’s The State of Mobile 2021 Report, Filipinos have been more active on Facebook and Messenger for communication, and online shopping apps Shopee and Lazada to satisfy their purchasing needs. For app downloads, it comes as no surprise that TikTok has taken the top spot as users across the globe embraced it and joined in on numerous trends to keep themselves entertained within the confines of their own home.
In both categories, one-stop content application SHAREit has seen a surge in user activity and downloads as it placed 6th and 8th respectively, even overtaking social media giant Instagram in terms of downloads as it sits in the 10th spot.
The company disclosed that its global success is founded on its loyal user base of 1.8 billion users worldwide, and its strong presence in over 200 countries. Of SHAREit’s 500 million monthly active users, 125 million users are in Southeast Asia.
In the Philippines, SHAREit experienced exceptional growth with a 15% month on month increase in daily active users since the lockdown began almost a year ago. Now, it has close to 40 million monthly active users in the Philippines, surpassing leading apps like Viber and Spotify. The company attributes its growth to it being a one-stop app for content discovery, entertainment and peer-to-peer file sharing, and being a platform that users can enjoy both offline and online.
With its growing local presence, SHAREit has decided to leverage the potential offered by the digital PH market as it sets up its Manila office with Lisa Dominguez as its regional lead. SHAREit’s Philippine team is focused on driving growth for local businesses and allowing brands to capitalize on SHAREit’s massive reach while adapting to the unique preferences and demands of its user base in the Philippines.
“We are very excited about SHAREit’s growth in the Philippines. Our local team is keen to build on this success and establish an even greater presence as the country rides this wave of digital transformation and increased connectivity. Our plans now are to continue to refine the app’s user experience, and to invest in solutions that help local brands scale their user base and digital reach through exposure on the SHAREit app,” said Dominguez.
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