Tech Inside

Rakuten Advertising Launches The Affiliate Tunnel

Rakuten Advertising has launched an interactive timeline showcasing real examples of publishers across Asia-Pacific. Known as The Affiliate Funnel: From Prospects to Purchase, this affiliate marketing service provider helps brands maximize their affiliate partnerships throughout the shopping journey. Rakuten Advertising experts have identified and hand-picked publishers that support each stage of the journey and organized them into an easy-to-navigate interactive timeline. The stages include Awareness, Consideration, Purchase, Loyalty and Advocacy.

Partnering with top-of-funnel affiliate publishers in the Content and Influencer space gives brands access to targeted, engaged audiences which drive awareness and inspiration as customers browse for their next purchase. Publishers in the Comparison and Shopping categories can provide additional information including peer and product reviews, giving brands broader representation and exposure.

Image Source: Rakuten Advertising

Moving further down the funnel, brands can influence a customer’s decision to purchase with unique coupon codes, cashback offers or even logistical support in purchasing across markets. Loyalty and Rewards publishers also help brands provide incentives that encourage action and repeat purchase. 

The customer journey continues after the transaction. Advertisers can work with affiliate publishers and turn their loyal customers into brand ambassadors to support new customer acquisition and further drive brand advocacy.

Stuart McLennan, Senior Vice President of Asia-Pacific, Rakuten Advertising, said,: “Affiliate Marketing has evolved in recent years. Brands can now choose to reach customers from discovery through to purchase on a performance-based model.”

He also added, “By identifying gaps and opportunities in their affiliate program, brands on the Rakuten Advertising network have experienced 23% increase in sales and 48% growth in clicks year-over-year. Our network is diverse and primed to help advertisers create and scale profitable partnerships.” 

Traditionally, affiliate marketing has been used as a lower funnel channel with the purpose of driving sales. Now, it has progressed far beyond the last click and plays an important role in the whole customer journey, from awareness to advocacy and all the steps in between.

‘The Affiliate Funnel: From Prospects to Purchase’ can be accessed via https://rakutenadvertising.com/en-au/resources/affiliate-funnel-advertisers/.

Read also

Chris Layugan

Recent Posts

Global cybersecurity firm reaffirms commitment to develop Filipinos in the industry

In line with the celebration of Cybersecurity Awareness Month this October, NCC Group reaffirmed its…

4 days ago

Authentic German Oktoberfest beer right in the heart of Manila

From cheers and kanpai to geonbae and tagay, add now prost to your list of…

1 week ago

Every child counts: UNICEF and partners launch virtual platform on children’s data

UNICEF, together with the Council for the Welfare of Children, the National Economic and Development…

2 weeks ago

Reigning in Manila: All hail SIX!

“Divorced, beheaded, died/Divorced, beheaded, survived.” Who knew that a musical that starts off with this…

3 weeks ago

Multi-brand haven ChellyRobert is a hidden gem in Pasig

Tucked away in the bustling streets of Palatiw, Pasig, ChellyRobert offers a surprising variety of…

1 month ago

How ‘My Dream In A Shoebox’ equips the Filipino youth for tomorrow’s challenges

As My Dream In A Shoebox (MDIAS), the annual education campaign led by strategic marketing…

1 month ago