Power Plant Mall and Aimazing launch first Digital Christmas Raffle in the Philippines

by Sam Oliquino / December 14, 2021

Aimazing, a retail data platform for mall management, in partnership with Rockwell’s Power Plant Mall in Makati, launched a first-of-its-kind mall raffle campaign that offers customers opportunities to earn rewards in real-time for their purchases at stores across the entire mall.

Power Plant Mall is the first to use a digitized Christmas lucky draw and rewards program in the most seamless and user-friendly way for both participants and mall management teams. Using their mobile devices, customers can input the alphanumeric code found on their receipt on Rockwell’s loyalty app while shopping on the go.

To have a qualified entry, shoppers need to spend between Php 1,000 to Php 3,000 at selected Rockwell locations and stores until January 31, 2022. Their Christmas Raffle code must be entered in Rockwell’s loyalty app for a chance to win a Land Rover Defender worth more than Php 6.5 million.

“For the first time in Philippine history, all customers in the mall can experience the gift of Christmas and participate in the raffle – which means less time spent in queues, no physical forms to fill, no days of waiting, and more time spent shopping and dining,” said Jun Ting, Chief Executive Officer of Aimazing.

Aimazing developed this technology to alleviate the tedious manual process customers and mall staff have to go through for raffle campaigns. This would result in long queues and unnecessary wait time. Aimazing’s partnership with Rockwell allows the mall teams to automate the entire collection process and focus on better user experiences for consumer campaigns while providing tenants with the highest efficiency and data visibility.

“Already we can see that participation rate is high and Power Plant Mall can receive live insights of numbers of draws given out and lucky draw participants in real time. Moving forward, we can power any sort of promos, and many more exciting digital experiences in the mall with our technology and mall pioneers like Power Plant Mall,” said Ting.

The retail tech platform had successfully digitized the entire Power Plant Mall within one month. According to the press release, this is a feat that has “never been accomplished before” by other solutions providers and proves that the capabilities of Aimazing’s “plug-and-play” solution is a “game-changer” for the retail market.

For the first time, a mall in the Philippines can see sales numbers in their mall real-time, just like an ecommerce marketplace. This paves the way for the business to make data-driven decisions in terms of marketing and promotions, with greater accuracy and thus rejuvenating the mall as a retail ecosystem, with its many tenants benefiting. This season’s first-of-kind digital campaigns like the Rockwell Christmas Raffle & Rewards Program, is just the beginning of things to come.

“Our partnership with Aimazing comes in at a great time of reopening after the worst of the pandemic dropped foot traffic significantly, and we are delighted to be able to do our part to bolster consumer sentiment and welcome our community back in a festive way this season,” said Tracey Castillo, Vice President for Marketing, Rockwell Land Corporation.  

The Rockwell team is also looking to roll out these digital campaigns with Aimazing in their different properties outside the metro in the next few months.

As real-time and data-driven campaigns become more prevalent, Aimazing’s goal is to enable the malls and retailers of the future to understand, optimize and grow their business with automation and advanced data analytics.

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