foodpanda sees growth for dine-in and pick-up, food delivery remains strong

Food delivery service remains the top choice for foodpanda users while new trends like dine-in and pick-up saw an increase in demand in 2022. Daniel Marogy, chief executive officer (CEO) of quick commerce platform foodpanda Philippines, explained that as the country transitioned from a strict lockdown to more relaxed restrictions, people became more comfortable going out.

“The consumer trends and behavior also reflected this where we saw a mix of demand for online food delivery services and face-to-face services in physical establishments like dine-in and pick-up,” Marogy noted.

foodpanda revealed that milk tea and french fries topped the list of the most ordered items on the app last year. The company also saw its highest number of orders on February 14 last year when consumers celebrated Valentine’s Day by opting for food delivery services and staying at home amidst the fear of the pandemic.

As the cases steadily went down and mass vaccination rolled out, the demand for dine-in and pick-up services also grew. Marogy stated that it was a huge game-changer not just for their company but also for the way their customers use the foodpanda app.

“We’re offering new and improved ways to get their favorite meals for pick up and dine at their favorite restaurants,” he added.

Image source: foodpanda Philippines

Dine-in is part of foodpanda’s pandapro subscription that provides app users exclusive access to discounts, deals, and more. On average, pandapro users order 150% more and save 5x more than non-users. It also offers special privileges like free delivery or discount vouchers.

Meanwhile, foodpanda’s grocery arm, pandamart, revealed that bread emerged as their most ordered item but other essentials like frozen goods, fresh produce, and personal care items were all present in the consumers’ top orders.

Marogy remarked that even with increased foot traffic outdoors, online grocery delivery remains a regular part of their app users’ shopping routines, clearly indicating how their consumers have gotten a taste of convenience and decided never to look back.

The company promises various events, awesome deals, and new services, such as the launch of our cute mascot Pau-Pau in 2022.

Marogy said, “This year, our aim is to become an even more trusted and go-to platform that will cater to the different food-related needs of customers. This will be our north star moving forward while ensuring that our community of other stakeholders like partner vendors and delivery partners, are all satisfied and happy.”

Read also

Chris Layugan