David Beckham has been known to many as a sports icon who made a name for himself in the field of football. Now a household name, Beckham continues to impact the lives of people from across the globe. More recently, he sheds light on the value of mental health as one of AIA’s global ambassadors.
Joined by fellow health and wellness ambassadors, industry experts, and leading influencers across Asia, Beckham spoke about ‘Tai Chi’ at the AIA Live 2021 last September 12 and also participated in a special four-part series of Tai Chi sessions.
“AIA’s Purpose is to help people live Healthier, Longer, Better Lives and AIA Live is one way for us to educate, motivate and inspire people towards that outcome. Mental wellness, positivity and connecting with others through personal stories, shared experiences and expert advice have never been more important,” said Stuart A. Spencer, AIA Group Chief Marketing Officer.
“AIA Live will give millions of people in Asia access to real insights that can make a tangible difference to their fitness, sense of wellness and family harmony. We look forward to engaging with our communities through this special platform,” Spencer added.
This year’s program focused on Mental Health, Physical Wellness, Nutritional Wellness and Environmental Wellness featuring topics such as: Ways for parents to cope with the mental health impact of the pandemic on our youth and those with special needs; A healthy food challenge with chef Jeremy Pang and AIA’s football coaches from Spurs; Recommended fitness workouts for all the family; and, talks on the connectivity between health and environmental wellness.
Beckham shared, “It’s great that AIA Live’s online health and wellness event is back as we are all still adapting to the world we are now living in. It’s so important to keep discussing the different ways we can all stay positive and share tips on the little changes we can make to improve our health and wellness. I’m excited to be joined by so many great speakers and be a part of this event.”
The program also showcased AIA’s network of regional ambassadors and special guests including chef Jeremy Pang, Olympian Dame Valerie Adams, former Squash World Champion Nicol David, neuroscientist and best-selling author Dr. Ken Mogi and our Tottenham Hotspur Football Club (“Spurs”) elite training coaches.
Among the personalities who were also part of the program’s second year are familiar names to many Filipinos including Wil Dasovich, Alodia Gosiengfiao, Solenn Huesaff, Nico Bolzico, and Mond Gutierrez who each had their own segment when it comes to the different mental health practices.
The inaugural AIA Live was first launched virtually in August 2020 and was streamed on AIA’s Healthy Living YouTube channel. It was an industry-first with an online program that’s focused on health and wellness through sessions that garnered over 63,000 viewers on the day, one million engagements on social channels and 14 million views online. The event was curated as a response to the restrictions of COVID-19 in reiterating the importance of health, wellness and protection.
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