Chris Layugan

Customer Engagement Solutions To Grow At 12%

The customer engagement solution market is predicted to grow at a 12% rate, driven by the significant disconnect that seems to be prevalent between what customers want and how organizations are providing it, and the rate at which Asian customers are populating the market. The Asian-Pacific region, considered to be the fastest region in the

4 insurance myths debunked

Living through the past couple of years in a pandemic has made more people realize the value of insuring themselves and their essentials, especially the importance of being prepared for unforeseen circumstances. However, many remain unaware and uninformed about its perks and advantages. There are still doubts and questions like “How much should I spend

MDIAS 14, Supporting F2F Classes with #BiggerDreams

With the school year returning to face-to-face classes, TeamAsia, an integrated marketing experience agency, together with Yellow Boat of Hope (YBH) Foundation, a non-government organization that ensures every child in the Philippines experiences quality education. has launched once more My Dream In A Shoebox (MDIAS), its annual education campaign that seeks to support Filipino children

FIBA and SBP Mark One Year to Go FIBA Basketball World Cup Milestone

The stage is set, the clock is winding down, and the road to the FIBA Basketball World Cup 2023 begins now. The Samahang Basketbol ng Pilipinas (SBP), the national sport association for basketball in the Philippines, and the International Basketball Federation (FIBA), the association of national organizations governing the sport of basketball worldwide, have formally

IBPAP: Sustained growth for 2022, 1.1M jobs by 2028, to unveil new Roadmap

The IT and business process management industry (IT-BPM) has been among the strongest pillars of the Philippine economy, especially during the pandemic. In a recent virtual press conference for the upcoming International Innovation Summit (IIS), the IT and Business Process Association of the Philippines (IBPAP) unveiled plans for the sector’s future. Sustained growth and new

PFSI celebrates 40 years of nation-building

To commemorate its 40th anniversary, Pilipinas Shell Foundation, Inc. (PSFI) looked back at its journey of nation-building and moving the Filipino forward with the theme, “Sama-samang pagtulong, sabay-sabay na pagsulong” in a two-day celebration. The event kicked off with a ribbon-cutting ceremony of a photo exhibit featuring images showing the stories of the foundation’s programs

Rakuten Advertising Launches The Affiliate Tunnel

Rakuten Advertising has launched an interactive timeline showcasing real examples of publishers across Asia-Pacific. Known as The Affiliate Funnel: From Prospects to Purchase, this affiliate marketing service provider helps brands maximize their affiliate partnerships throughout the shopping journey. Rakuten Advertising experts have identified and hand-picked publishers that support each stage of the journey and organized them

PSFI commemorates 40th anniversary, highlights impact of Access to Energy program

In celebration of its 40th anniversary, Pilipinas Shell Foundation, Inc. (PSFI), continues its advocacy effort to transform lives and communities through Sustain, Invest, Nature, Access to Green Energy (SINAG) initiatives. This is to provide cleaner and efficient energy, and train community members to maintain and operate the facilities themselves. One of the beneficiaries of the