‘Retailing with a Purpose’: SM Store brings Filipinos closer to a greener lifestyle

by Excel Dyquiangco / May 5, 2023

Filipinos can now shop more intentionally for sustainable and locally-sourced products through SM Green Finds, a program designed to make green living easier and more accessible, the mall announced in a release. 

At SM Stores nationwide, shoppers have access to green alternatives, as well as handcrafted products by artisans and social enterprises made from locally sourced materials like rattan, bamboo, and abaca. 

For basic home lighting needs, customers can shift to LED bulbs which use 85% less electricity than traditional light bulbs. These LED bulbs not only help reduce energy consumption, but also produce less heat, making homes more comfortable during the hot summer months. When it comes to basic cleaning solutions, shoppers can opt for eco-friendly and natural cleaners, which are safe and effective without compromising the environment.

Aside from keeping cool during the dry season, water conservation is also important. There are water-saving bathroom fixtures that use aerators to control the stream of water, reducing splashing and minimizing water wastage. These fixtures help reduce water consumption, making it a win-win for both the consumer and the environment.

For those who are building a green wardrobe, shoppers can choose from a selection of sustainably made and produced denim. SM Fashion also carries a wide variety of eco-friendly footwear. Shoppers will have options from sustainably sourced fabrics that are neither dyed or bleached to materials that are made from organic cotton. 

Customers who are trying to shift to a clean beauty regimen can shop for ethically sourced skincare products that do not contain harsh ingredients. These products come in fully recyclable packaging, or instead of regular bottles, refill packs that consume 79% less plastic are also available. 

Green parenting is also made possible with sustainably sourced feeding sets and reusable diapers. For kids’ fashion, there is an entire collection of sustainably made and produced clothing lines ideal for sensitive skin.

Finally, plantitos and plantitas looking to grow their urban gardens this summer will find a wide array of natural-growing media (the material wherein plants grow) that utilize by-products like coconut shells and hulls found in local farms and mountainsides of the Philippines. These are eco-friendly alternatives to conventional growing media.

By incorporating these Green Finds into Filipino families’ daily routines, green living is made easy and accessible. 

“Retailers have an important role to play in positively influencing and impacting consumer behavior. SM Store is committed to providing Filipino consumers a platform to access sustainably sourced products through its SM Green Finds program,” said Dhinno Tiu, Executive Vice President for Operations and Sales Support at the SM Store. “We’re continuously working with our partners and suppliers to ensure a good selection of SM Green Finds are made available in SM Stores nationwide.”

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