SM Supermalls, SM Cares bag three Anvil awards for its advocacies

by Madge Resurreccion / March 23, 2023

SM Supermalls and its corporate social responsibility arm SM Cares took home three awards from the “Gabi ng Parangal” of the 58th Anvil Awards, organized by the Public Relations Society of the Philippines last March 8 at the Manila Marriott Hotel in Pasay City.

SM Cares bagged a Silver Anvil award for its efforts to help address solid waste pollution in the country through its Trash-to-Cash and Plastic Waste Collection initiatives, which are part of its environmental programs on solid waste management. By the end of the eligibility period, according to its release, SM Cares collected a total of 1,247 tons of solid waste and has helped many SM mall-goers develop the habit of disposing trash properly.

The organization won another Silver Anvil award for the 2022 iteration of its “Emergency Preparedness Forum,” which provided training tailored to the unique needs of persons with disabilities (PWD) and senior citizens. The forum, which was held from July 13 to August 3, 2022 in disaster-prone cities such as Baguio City, Quezon City, Legazpi City, and Cebu City, ensured that over 1,900 participants were better equipped to keep themselves safe during calamities.

SM Supermalls also bagged a Silver Anvil award for SM LIFE—which promotes purpose, performance, and passion, while helping employees adapt and grow to the evolving needs of the business, and to stay happy, resilient, and productive at work.

The initiative helped SM Supermalls retain 93% of its high-potential talents and see an average of 98% in terms of training coverage, with participation in engagement programs at 100%, among other positive results. The company also recovered and sustained its mall revenue, foot traffic, and occupancy through 2021 and 2022.

Aside from the program on PWDs, the advocacies of SM Cares include programs for the environment, women & breastfeeding mothers, children and youth, senior citizens, and the SM bike-friendly initiative. With its efforts and programs, SM Cares ensures it serves as a catalyst for positive change for a better future.

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